Nobody understands the offer
Someone reads the ad and still does not know what they get, what it costs, or what happens if they call. No audience setting fixes that.
Meta Ads for private clinics and service businesses
Double your qualified leads in 90 days, or I keep working for free until you do.
Most clinics do not have a traffic problem. They have a weak offer, a slow follow up, and no idea which ad actually produced a paying patient. I fix those three first, then run the ads. You see every number, including the ones that look bad.
No lock in contract. Cancel any month.
The 90 day system4 spots
What you get
- Offer and funnel audit before a single euro is spent
- Campaign live within 21 days of getting access
- 3 marketing angles and 9 ad variations tested in month one
- Weekly reporting on cost per qualified lead and booked appointments
- A follow up process your front desk will actually use
- Direct access to me, not an account manager
The guarantee
If your qualified leads from paid ads have not doubled in 90 days, I keep working at no charge until they do.
Conditions, stated up front: minimum 1,000 EUR per month ad budget, your team contacts leads within 24 hours, and we agree the starting baseline in writing before day one.
Simple terms, honest measurement and direct communication
+ You talk to me, not an account manager↗ No lock-in contract✓ I take 4 clients at a time
How I work
One thing, done in order.
Each part depends on the one before it, so there is no version where I skip the research and go straight to launching campaigns. That is how people burn three months and a budget and conclude that Meta does not work.
I look at what you sell and what one patient or client is actually worth over time.I research the market, competitors, real worries, objections and reasons people delay.I map every point between seeing the ad and sitting in your chair where someone can disappear.I check whether the tracking tells the truth before using it to make decisions.I tell you if the budget is too small to learn anything—before you spend it.
Yes, I want qualified leadsFrom research to optimisationConnected
01
Research, offer and audienceThe specific person, worry and reason for delay
02
Plan, funnel and campaign buildStructure, budgets, copy, creative briefs and forms
03
MeasurementPixel, Conversions API, events and lead feedback
04
Testing and optimisationDecisions made against thresholds, not yesterday's noise
Half an hour, and you will know
No deck. No pitch. Just your numbers.
We look at what you sell, what one patient or client is worth, and what happens after someone enquires. If Meta Ads are not your next move, I will tell you.
Book a 30 minute discovery call
Choose a time that works for you. The Calendly page opens in a new tab.
Yes, I want qualified leadsNo obligation. No automated sales sequence afterwards.
The real growth problem
Six places a clinic loses patients. Only one of them is the ad.
When enquiries dry up or turn out to be junk, the reflex is to change the targeting or launch something new. That fixes the wrong thing most of the time. The leak is usually somewhere else.
The tracking is lying
The pixel fires twice. Conversions API was never connected. Half the data is fiction, and every decision after that becomes a guess.
The first three seconds do nothing
Low click rate and climbing CPM usually mean the creative looks like an ad, so people scroll before they reach the good part.
The form leaks
They clicked, arrived, saw nine fields and left—or the page took six seconds to load on a weak mobile connection.
You are counting the wrong number
Cheap enquiries that never book cost more than expensive enquiries that do. Cost per lead alone can hide that difference.
Nobody calls back in time
Someone fills in a form on Tuesday night and gets called on Friday. By then, they booked with the practice two streets over.
How I work
One thing, done in order.
Each part depends on the one before it, so there is no version where I skip the research and go straight to launching campaigns. That is how people burn three months and a budget and conclude that Meta does not work.
I look at what you sell and what one patient or client is actually worth over time.I research the market, competitors, real worries, objections and reasons people delay.I map every point between seeing the ad and sitting in your chair where someone can disappear.I check whether the tracking tells the truth before using it to make decisions.I tell you if the budget is too small to learn anything—before you spend it.
Talk through your current systemFrom research to optimisationConnected
01
Research, offer and audienceThe specific person, worry and reason for delay
02
Plan, funnel and campaign buildStructure, budgets, copy, creative briefs and forms
03
MeasurementPixel, Conversions API, events and lead feedback
04
Testing and optimisationDecisions made against thresholds, not yesterday's noise
Scope01 / FOUNDATION 02 / RESEARCH 03 / AUDIENCE 04 / JOURNEY 05 / DELIVERY 06 / MESSAGE 07 / DATA 08 / LEARNING
What is in it, and what is not.
Everything below is part of running Meta Ads properly, not a menu of upsells. No Google Ads, SEO, full website builds or daily social posting. One channel, run properly.
Offer and business review
Turning what you do into something a stranger can understand and say yes to.
Market and competitors
Demand, positioning and what everyone else is already promising.
Who we are talking to
Real worries, real objections and real reasons people delay.
Funnel design
Ad, page or form, consultation and follow-up—mapped end to end.
Campaign build
Structure, audiences, budgets and lead forms, built in your account.
Creative and copy
Hooks, angles, ad copy and actionable briefs for whoever makes the visuals.
Tracking check
Pixel, Conversions API, events and UTMs—verified, not assumed.
Testing and optimisation
Changes made against thresholds, not against yesterday's dashboard.
How we work01 02 03
Three steps. No long sales process.
You see the thinking before making a long commitment, and every stage ends with a clear decision.
A 30 minute call
We go through what you sell, what one client is worth and what happens today when someone enquires. If ads are not the bottleneck, I will say so.
Research and a written plan
You get the proposed campaigns, measurement plan, a realistic first 90 days and the main risks in writing. You can read it and say no.
Build, launch, watch closely
Campaigns go live, creative is tested against agreed thresholds, and each report ends with what happens next and why.
A clear fit mattersStrong fit Probably not a fit
This is not for everyone, and that is fine.
It is cheaper for both of us to work that out on a half-hour call than three months and four thousand euro in.
We will probably get on
- You run a physio practice, private clinic or service business where one client is worth much more than one enquiry costs.
- Someone on your side picks up the phone the same day, every day.
- You have a real service with real demand, not an idea you would like to test.
- You can keep a budget running for three months without it keeping you up at night.
- You will share what happened to the enquiries, including when the answer is uncomfortable.
We probably will not
- You need this working by next week.
- Your front desk is already drowning and nobody can handle follow-up.
- You want a guaranteed number of patients. I will not sell you that.
- Nobody can share booking or sales data, so both sides would be guessing.
- You want one person doing ads, SEO, the website and social media.
- The budget covers only a few days of meaningful spend each month.
Reporting
What lands in your inbox every month.
Impressions and likes are not results. Where the data is missing, the report says so instead of quietly working around it.
MN Consulting — monthly decision reportNumbers → diagnosis → next action
| What I report | What it tells us |
|---|---|
| Spend and delivery | Whether the budget is going out as planned and whether the campaign is reaching enough of the right market. |
| CPM, click rate and CPC | What attention currently costs and whether the first three seconds of the creative are doing their job. |
| Form opens | Whether people who clicked actually arrived or disappeared between the ad and the form. |
| Enquiries and cost per enquiry | Volume and price. Useful, but never the last word. |
| Real prospects and their cost | How many enquiries were actually worth your team's time—the difference between cheap traffic and useful demand. |
| Appointments booked | The closest thing to revenue that advertising can honestly claim without clean downstream sales data. |
| Enquiry-to-booking rate | Whether people are being lost in the ads or after the form gets submitted. |
| Return on ad spend | Included only when the data makes it real. A made-up ROAS is worse than no ROAS. |
Half an hour, and you will know
No deck. No pitch. Just your numbers.
We look at what you sell, what one patient or client is worth, and what happens after someone enquires. If Meta Ads are not your next move, I will tell you.
Book a 30 minute discovery call
Choose a time that works for you. The Calendly page opens in a new tab.
Open booking calendarNo obligation. No automated sales sequence afterwards.
Common questions
Before we work together.
Can you guarantee a number of patients?
No. Auction prices, competitors and seasonality are outside anyone's control. I commit to a defined process, honest measurement and telling you early when something is not working.
What is the minimum budget?
It depends on your market and what one patient or client is worth. The practical test is whether the monthly budget can buy enough data to make a decision for at least three months.
How fast will I see something?
Data can arrive within days; conclusions worth acting on usually take weeks. Decisions are made against sample size and spend thresholds agreed before launch.
Do you make the videos and images?
I write the hooks, angles, ad copy and creative briefs. Production, filming, editing and design are handled by your team or quoted separately before we start.
What access do you need?
Partner access to your Business Manager, ad account and Page, plus what is needed to verify tracking. Everything remains in your name.
Do you only work with clinics?
Medical and health practices are where I am most useful, because I understand patient decisions, appointments and follow-up. Other service businesses with a solid offer and real demand can also fit.
Why should I believe any of this?
You should not believe a website by default. That is why the first call is free and there are no invented case studies here. Judge the thinking applied to your specific situation.