Does anyone understand your offer
Someone reads your ad and still does not know what they get, what it costs, or what happens if they call. No audience setting fixes that.
Double your qualified leads in 90 days.
Or I keep working for free until they do. No lock in. Cancel any month.
Simple terms, honest measurement and direct communication
+ Your budget, your account, your data↗ No lock-in contract✓ Four clients at a time, so yours gets attention
The best business in town does not always win. The one people can find does.
Meta Ads for local service businesses, run so you can see exactly what your money bought.
The strategy work behind the ads, included
None of this is sold separately. It is what has to happen before a campaign has any chance of working.
Behind the campaigns
This is the part nobody shows you.
Before a single ad runs, the buyer, the way they decide and every path they can take get mapped out properly. Real pages from a real board, client names removed.
One client, one boardResearch, offer, funnels, timeline and reporting. All of it before the first ad goes live.
Where the budget actually goesEvery channel costed, with a target and a job to do. You see the plan before you approve it.
Every path from ad to enquiryMapped in advance, so nobody gets lost between the ad and your inbox.
What happens after they get in touchFollow up planned ahead instead of improvised on a busy Tuesday.
This is a small part of one board. The rest of it, the research, the competitor work, the ad angles, the project timeline and the reporting sheet, does not fit on a web page.
Free, before you commit to anything
Send your ad account. Get it read properly.
You get a written audit back within five working days. No charge, no obligation, and nothing automated afterwards. Here is what gets checked.
Is your counting telling the truth
The counting is set up wrong, so the same person gets counted twice and half the sales never get counted at all. Everything decided after that is a guess dressed up as a number.
Do your ads get noticed or scrolled past
If almost nobody clicks and it keeps getting more expensive to be seen, your ad looks like an ad. People scroll past before they read a word of it.
Do the people who click actually arrive
They clicked, arrived, saw nine fields and left. Or your page took six seconds to load on a weak mobile connection.
Are you measuring the right number
Cheap enquiries that never book cost you more than expensive enquiries that do. Cost per lead on its own hides that.
Do enquiries get called back in time
Someone fills in your form on Tuesday night and gets called on Friday. By then they booked with the business two streets over.
Why this costs you nothing
The fastest way to show you how this works is to do a piece of it. If the audit finds that your ads are fine and the problem sits somewhere else, you get that in writing too. Plenty of accounts do not need me.
Scope
Exactly what you pay for.
All of it is included in one price. There is nothing to add on later. No Google Ads, no SEO, no website builds, no daily posting on social media. One thing, done properly.
The 90 day setup
You talk. Everything gets checked, built and measured around what you sell.
SetupWeeks 1 to 3
Your offer, your competitors and the people you actually want. Nothing runs until this is done.
LaunchWeeks 3 to 6
The path they take, the ads themselves, and the words in them. Built inside your own account.
ImproveEvery month after
Honest counting, then changes made on real numbers instead of a good day or a bad day.
How it starts
01
02
03
Three steps. Then you decide.
You see how the thinking works before you commit to anything. You can stop after any step.
01A 30 minute call
You walk through what you sell, what one client is worth, and what happens today when someone enquires. If ads are not your bottleneck, you hear that on the call.
02Research and a written plan
You get the proposed campaigns, measurement plan, a realistic first 90 days and the main risks in writing. You can read it and say no.
03Build, launch, watch closely
Your ads go live. Different versions get tested against numbers agreed with you beforehand, and every report ends with what happens next and why.
Nikola MiladinovicWho is behind this
I got almost everything wrong except how I treat people.
I trained in healthcare and worked as a physiotherapist. In 2020 I moved to Germany and finally admitted something to myself: I could not picture spending my life doing it. It was not mine.
This turned out to be mine. I tried web design, video editing, copywriting, filming. None of it held me. Running ads and building the strategy behind them did, and it still does.
The first years were unstable and stressful and I made almost every mistake there is. The one thing I never got wrong was people. Sitting with someone and actually listening was never a skill I had to learn.
Which is why one thing in this industry still bothers me. Too many agencies treat a business owner as a number on a dashboard. The relationship comes first. The campaigns, the reporting and the money all come after it, and none of it lasts without it.
The healthcare background is not something on offer here. It is just why clinics and practices are easy for me to understand. Appointments, waiting lists, front desks and patients who go quiet are not abstract to me.
Fourclients at a time
Onechannel, not five
Allthe numbers, including the bad ones
Where this is going: more of the work given away for free. Audits, funnels, the things people get charged thousands for. The free audit further up this page is the start of that.
Yes, I want qualified leadsRead this firstStrong fit Probably not a fit
Not every business should run ads.
Finding that out in half an hour costs you nothing. Finding it out three months and four thousand euro later costs you a lot.
We will probably get on
- You run a local service business, practice or clinic where one client is worth far more than one enquiry costs.
- Someone on your side picks up the phone the same day, every day.
- You have a real service with real demand, not an idea you would like to test.
- You can keep a budget running for three months without it keeping you up at night.
- You will share what happened to the enquiries, including when the answer is uncomfortable.
We probably will not
- You need this working by next week.
- Your front desk is already drowning and nobody can handle follow-up.
- You want a guaranteed number of clients. Nobody can honestly sell you that.
- Nobody can share booking or sales data, so both sides would be guessing.
- You want one person doing ads, SEO, the website and social media.
- The budget covers only a few days of meaningful spend each month.
Work with me
The 90 day setup
Includes:Offer and audience research
Campaigns in your own account
Ads written, plus creative briefs
Honest counting set up
One page every month
A direct line to me
Book a call
If your qualified leads have not doubled in 90 days, you stop paying until they do.
Common questions
Before we work together.
Can you guarantee a number of clients?
Not a specific number, no. Auction prices, competitors and seasonality are outside anyone's control. What is guaranteed is the growth in qualified leads from your paid ads. If they have not doubled in 90 days, I keep working for free until they do. Three conditions, all agreed in writing before we start: a minimum of 1,000 EUR per month in ad budget, your team contacts leads within 24 hours, and we agree the starting baseline together on day one.
What is the minimum budget?
It depends on your market and what one client is worth to you. The practical test is whether the monthly budget can buy enough data to make a decision for at least three months.
How fast will I see something?
Data can arrive within days; conclusions worth acting on usually take weeks. Nothing gets changed until enough people have seen the ads for the numbers to mean anything, and that point is agreed with you before launch.
Do you make the videos and images?
You get the words and a clear brief for what the picture or video should show. The filming, editing and design are done by your team, or quoted separately before anything starts.
What access do you need?
Partner access to your Business Manager, ad account and Page, plus what is needed to verify tracking. Everything remains in your name.
Do you only work with clinics?
No. Clinics and health practices are a natural fit, because appointments, patient decisions and follow up all work the same way. Any local service business where one client is worth far more than one enquiry costs fits just as well.
Why should I believe any of this?
You should not believe a website by default. That is why the first call is free, there are no invented case studies here, and the guarantee is written in plain terms. Judge the thinking applied to your own numbers.