Nobody understands your offer
Someone reads your ad and still does not know what they get, what it costs, or what happens if they call. No audience setting fixes that.
Meta Ads for local service businesses
Double your qualified leads in 90 days. If they do not, you stop paying until they do.
You are not short on traffic. You are short on people ready to book, and on a straight answer about which ad actually brought you a paying client. Your offer, your follow up and your tracking get checked first. Then the ads run.
Guarantee terms: minimum 1,000 EUR monthly ad budget, leads contacted within 24 hours, starting baseline agreed in writing before we begin.
The difference4 spots open
What is different here
The usual way, and the way your account gets built.
Ads go live first, the offer is never checkedYour offer gets checked before a euro is spent
Reports full of numbers that mean nothingOne page: spend, enquiries, appointments booked
You get passed to an account managerYou talk to the person doing the work
Six month contract before anything is provenMonth to month, leave whenever you want
MonthlyNo lock in
YoursEverything built
DirectNo account manager
Simple terms, honest measurement and direct communication
+ Your budget, your account, your data↗ No lock-in contract✓ Four clients at a time, so yours gets attention
Where the money goes
Your ads are probably not the problem.
When the calls stop, or the ones that come in are useless, the first instinct is to change the ad. That is almost never where the money is being lost. Here are six places it goes instead.
Your tracking is lying
The counting is set up wrong, so the same person gets counted twice and half the sales never get counted at all. Everything decided after that is a guess dressed up as a number.
The first three seconds do nothing
If almost nobody clicks and it keeps getting more expensive to be seen, your ad looks like an ad. People scroll past before they read a word of it.
Your form leaks
They clicked, arrived, saw nine fields and left. Or your page took six seconds to load on a weak mobile connection.
You are counting the wrong number
Cheap enquiries that never book cost you more than expensive enquiries that do. Cost per lead on its own hides that.
Nobody calls back in time
Someone fills in your form on Tuesday night and gets called on Friday. By then they booked with the business two streets over.
None of these break loudly. The budget goes out, the calendar stays half full, and eventually the conclusion becomes that paid ads do not work for you. Usually they were never given a fair chance.
Why this is different
Nothing gets advertised until it is worth advertising.
Most people switch the ads on and hope. Three months later the money is gone and nobody can say what went wrong. Here, the checking happens first. Five questions get answered before your budget starts moving.
What one new client is actually worth to you over time, not just on the first invoice.What your competitors already promise, so your ad is not the fifth identical one someone sees this week.Every point between seeing your ad and sitting in your chair where someone can quietly disappear.Whether your tracking tells the truth, before a single decision gets made using it.Whether your budget is big enough to learn anything. If it is not, you hear that before you spend it.
Yes, I want qualified leadsWhat gets checked, and in what orderConnected
01
Your offer and your buyerThe specific person, the real worry, the reason they delay
02
The plan and the buildWhat gets said, where it is shown, and what it costs
03
Counting that can be trustedEvery enquiry traced back to the ad that produced it
04
Changes, and the reasons for themNothing changes on a hunch. The numbers are agreed with you first
Scope01 / FOUNDATION 02 / RESEARCH 03 / AUDIENCE 04 / JOURNEY 05 / DELIVERY 06 / MESSAGE 07 / DATA 08 / LEARNING
Exactly what you pay for.
All of it is included in one price. There is nothing to add on later. No Google Ads, no SEO, no website builds, no daily posting on social media. One thing, done properly.
What you are actually selling
Turning what you do into something a stranger understands in ten seconds and wants.
Who you are up against
How many people are looking, and what everyone else in your area is already promising them.
Who you are talking to
Real worries, real objections and real reasons people delay.
The path they take
From the moment they see your ad to the moment they sit in front of you. Every step checked.
Building the ads
Set up inside your own account, so everything stays yours if you leave.
What the ads say
The words, the angle, and clear instructions for whoever makes the pictures or video.
Honest counting
Every enquiry traced back to the ad that produced it, checked rather than assumed.
Improving month by month
Changes made on real numbers, never on a bad day or a good day.
How it starts01 02 03
Three steps. Then you decide.
You see how the thinking works before you commit to anything. You can stop after any step.
A 30 minute call
You walk through what you sell, what one client is worth, and what happens today when someone enquires. If ads are not your bottleneck, you hear that on the call.
Research and a written plan
You get the proposed campaigns, measurement plan, a realistic first 90 days and the main risks in writing. You can read it and say no.
Build, launch, watch closely
Your ads go live. Different versions get tested against numbers agreed with you beforehand, and every report ends with what happens next and why.
Read this firstStrong fit Probably not a fit
Not every business should run ads.
Finding that out in half an hour costs you nothing. Finding it out three months and four thousand euro later costs you a lot.
We will probably get on
- You run a local service business, practice or clinic where one client is worth far more than one enquiry costs.
- Someone on your side picks up the phone the same day, every day.
- You have a real service with real demand, not an idea you would like to test.
- You can keep a budget running for three months without it keeping you up at night.
- You will share what happened to the enquiries, including when the answer is uncomfortable.
We probably will not
- You need this working by next week.
- Your front desk is already drowning and nobody can handle follow-up.
- You want a guaranteed number of clients. Nobody can honestly sell you that.
- Nobody can share booking or sales data, so both sides would be guessing.
- You want one person doing ads, SEO, the website and social media.
- The budget covers only a few days of meaningful spend each month.
Reporting
Every month, one page. In plain words.
Not a dashboard with forty numbers nobody reads. One page that answers the only question that matters: did this month make you money or not. When a number is missing, the page says so.
Your monthly pageWhat happened, why, and what changes next
| What you see | Why it matters to you |
|---|---|
| What you spent | Whether your money went out as agreed, or sat unused. |
| How many people saw it and clicked | Whether the ad is getting noticed, or being scrolled past. |
| How many actually arrived | Whether people who clicked reached your page, or gave up on the way. |
| How many got in touch | How many enquiries came in, and what each one cost you. |
| How many were worth calling | Cheap enquiries that never book are not a win. This separates the real ones. |
| How many booked | The number that actually turns into money in your account. |
| Where people dropped off | Whether you are losing them in the ad, or after they contact you. |
| What changes next month | What is being kept, what is being cut, and why. |
Half an hour
No slides. No pitch. Just your numbers.
Thirty minutes on your numbers. What you sell, what one client is worth, and what happens after someone enquires. You leave with a straight answer either way.
Book a 30 minute discovery call
Choose a time that works for you. The Calendly page opens in a new tab.
Yes, I want qualified leadsNo obligation. No automated sales sequence afterwards.
Common questions
Before we work together.
Can you guarantee a number of clients?
Not a specific number, no. Auction prices, competitors and seasonality are outside anyone's control. What is guaranteed is the growth in qualified leads from your paid ads, under the conditions listed at the top of this page. If they have not doubled in 90 days, you stop paying until they do.
What is the minimum budget?
It depends on your market and what one client is worth to you. The practical test is whether the monthly budget can buy enough data to make a decision for at least three months.
How fast will I see something?
Data can arrive within days; conclusions worth acting on usually take weeks. Nothing gets changed until enough people have seen the ads for the numbers to mean anything, and that point is agreed with you before launch.
Do you make the videos and images?
You get the words and a clear brief for what the picture or video should show. The filming, editing and design are done by your team, or quoted separately before anything starts.
What access do you need?
Partner access to your Business Manager, ad account and Page, plus what is needed to verify tracking. Everything remains in your name.
Do you only work with clinics?
No. Clinics and health practices are a natural fit, because appointments, patient decisions and follow up all work the same way. Any local service business where one client is worth far more than one enquiry costs fits just as well.
Why should I believe any of this?
You should not believe a website by default. That is why the first call is free, there are no invented case studies here, and the guarantee is written in plain terms. Judge the thinking applied to your own numbers.